Get ready for the store—and the people after it.
Launch preparation connects a tested release, accurate store materials and a first-user plan. Store submission is one step in that process.
Prepare the release
Confirm the version, supported devices, acceptance checks, rollback approach and known issues. Use client-owned developer accounts and decide who approves the submission.
Make store materials accurate
Prepare agreed screenshots, descriptions, support and privacy URLs, review notes and access instructions. Match privacy declarations to the app’s actual data collection and third-party services.
Help the first users succeed
Connect the launch promise to onboarding and the first meaningful action. Prepare a support route, a feedback channel and any approved launch content before inviting users.
Record the outcome
Keep the submitted version, review messages, approval or rejection, fixes and final store links in the project. Do not report a public launch from a submission receipt alone.
Hand over with context
Deliver agreed source and design artifacts, account ownership, recurring costs, operating instructions and the initial care backlog. Use the launch and handoff checklists.