# Purna Agency — Discovery preparation

- Name the decision owner and project sponsor.
- Describe the customer, the problem, and one useful outcome.
- Bring current product links, brand files, analytics definitions, and prior research.
- Separate known evidence from assumptions. Mark confidential sources.
- State timing, budget range, existing vendors, access limits, and dependencies.
- Identify what is outside scope and who can approve a change.
- Agree the workshop participants and a review date.

Expected output: a written problem statement, prioritized scope, assumptions to test, success measures, risks, and next-step recommendation.

Do not send passwords or confidential data in an open brief. Agree access and confidentiality first.